Showtime wanted to whip up awards season conversation around their buzziest series, with a ‘for your consideration’ booklet totally worth considering.
so we went back to 1996, with help from the latest tools to make an immersive in-world keepsake yearbook filled with easter eggs and inside jokes.
the result delighted the stars of yellowjackets, the fans, emmy voters, and… ebay bidders. our in-world, fyc keepsake formed the centerpiece of yj’s awards season events and helped drive the show’s 7 nominations for the 74th emmy awards. buzz, buzz, buzz, baby!

CLIENT: SHOWTIME
AGENCY ON RECORD: Legion creative
ROLE: ART DIRECTOR, LEAD DESIGNER